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Nesa World

How a highly complex medical concept and innovative solution can be turned into high-end visualisations that educates, engages and persuades

The Company

NESA WORLD® is a technology company specialized in manufacturing and distribution of patented products for the health and sports sector.

Turnaround

18 weeks

Deliverables

3 Complete Videos:

  1. The technology & Science behind: ~ 4min
    • Video cuts under 1min for Instagram
    • Video cuts under 15sec for Facebook
  2. Product video ~ 50 seconds
  3. Neuron video ~ 20 seconds

Multiple Assets for the New Website and Print:

  • 6 web video assets - 3 to 6 seconds each, - extremely low weight, with background fit for web application
  • Imagery ready for Web and Print
    • 15 stills ready for Web
    • 6 images 12k, print (CMYK) ready, for brochures and event banners

Multi-language

English, Spanish, Russian

Testemonial

"We wanted to make sure that the clinical benefits of our technology and the complex medical concepts behind, were presented in such a away that the audience understood it in the first instance, and every detail was really important to us. So, we knew the results we were looking for were different than the 3D we have used before or saw, and we decided to jump to a whole another level with Helix Animation.

The essential ingredient in this great project was the astonishing communication and professionalism of the entire team, and already in the second week, we confirmed that we are in the right hands."

 

Aitaro Seikai, CEO

Key Objectives & Messages

  • Present in a highly compelling way how the technology works
  • Showcase key differentiation characteristics and Ease of use Show (non invasive)
  • Multiple target audiences:
    • Professional Education
    • Neuroscience expert
    • Patient and general public education
  • Bring closer the science behind and the associated processes happening on a nervous system level, as well as on cellular and sub-cellular level
  • Tailored and reusable marketing content

Distribution Channels

  • Tradeshows
  • Neuroscience experts Conferences
  • Company Website
  • Social Media

Results

  • Great acceptance on the first expert conference
  • Increased interest from new clients
  • Surge in Social media followers in first 3 months:
    • x2 increase in FB (500 to 1k)
    • x3 in Instagram (6k to above 20k)
  • Website assets that enabled the development of the new, slick website
  • Versatile Content for the entire  2021 and beyond

Nesa Challenge

The medical device industry is a dynamic sector, often overloaded with competitive concepts and solutions.

NESA turned to Helix in an effort to find the best way to communicate how the innovative NESA xSignal neuromodulation technology works, how it differentiates and what is the science behind
The main challenge laid in the multifold objective for presenting this highly complex concept and innovative solution in a clear, concise and scientifically detailed way, to such a diverse audience.

The Solution

In tight collaboration with NESA experts, we have dived into the science behind and the product specifics

We developed a scientific platform, concept, script and storyboard that embraced and tackled all objectives, as well as the specific messages for each of the targeted audiences.
Further on, through our full internal 3D production we have turned it into a spell binding final video product, and final editing of various versions for the distinct target audiences in three different languages.

See more deliverables for this project

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