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Partnering with The Agency Network at MJH Life Sciences

How the 2 MOA Animations completely produced by Helix Animation helped our partners

Client

The Agency Network at MJH Life Sciences – the largest privately-held communications company in the USA, with 60+ brands and 1500+ events and CE/CME conferences

Industry

Healthcare, Pharma, Awareness

Videos

MOA of Tyrosine kinase inhibitors (TKIs)

PD-1 pathway inhibitor MOA

Turnaround

MOA of TKIs: 8 weeks

PD-1 MOA: 6 weeks

Target Audience

HCPs

KOLs

Investors

Final Video Length

MOA of TKIs - 2:57

PD-1 MOA - 2:10

“Helix has been a valuable and trusted partner that I am proud to have had the pleasure of working with. They immerse themselves in every aspect of any given project, and always provide thoughtful and strategic solutions. 

 

Their talent, communication, and teamwork are second to none. They always provide a comprehensive timeline and honest approach to every project, ensure every detail is clear and covered off on and are collaborative and transparent, which establishes a strong sense of trust”.

 

Mary Rose Rogowski
Creative Director

The Agency Network at MJH Life Sciences

Scope of Services

  • Creative support
  • Visual development
  • Storyboard & Animatic
  • Complete 3D Production
  • Motion Graphics
  • Narration (in English by professional voice talent)
  • Licensed Music / Sound Design
  • Final edit and preparation of all final deliveries

Deliverables & Distribution

  • 3min MOA of Tyrosine kinase inhibitors (TKIs)
  • 2min PD-1 pathway inhibitor MOA
  • Graphics for interactive touchscreen application
  • Illustrations and Posters

 

Distribution Channels

  • Website
  • Social Media
  • Conferences & Booths 

Results and Client Experience

  • Driving interest and facilitating KOL and HCP conversations at client booth at ASCO and other conferences
  • Highly satisfied clients and positive feedback for The Agency Network
  • Positive reactions on their website and social media outlets

 

“The final product Helix delivers ALWAYS surpasses my expectations, and the Helix team is incredibly collaborative. They partner with an honest transparency that helps to ensure there are no surprises with the final deliverables”

 

Mary Rose Rogowski
Creative Director of The Agency Network at MJH Life Sciences

The Challenge

“My main concerns were finding a partner that could provide high quality work within my client’s budget".. and "that I would choose a partner based on their proposal, and discover later on that they did not live up to what they promised”, explains Mary Rose.

Each animation came with its own unique set of challenges, but both required extensive research to accurately depict the mechanism of action at a cellular level and the complexity of showing how the immune system presents a critical role in the detection of cancer.

The Solution

“The Helix team always deliver top-notch work that is on time and surpasses my expectations. My internal agency team and clients have always been impressed with their impeccable professionalism and outstanding work", she points out.

Working closely with the agency, we gathered comprehensive info and set up collaborative checkpoints to ensure alignment on objectives, messaging, and scientific details. We maintained an iterative feedback loop both with our partners at MJH and their clients and used it to make refinements, ensure scientific accuracy, and enhance clarity.

Learn more about Helix's Way