Why the adoption of medical animation in healthcare marketing is rapidly growing? Why so many companies in the healthcare industry, whether big or small, are investing in 3D visual assets?  

The short answer is, due to the unparalleled benefits that medical animations and scientific 3D visualizations offer, along with the rapid digital transformation, and the ever-changing consumer behavior.

Today we are presented with unrivaled methods to create scientifically accurate visualizations that can convey complex information in a manner that will be engaging, memorable, and unique. The importance of utilizing this kind of assets is constantly growing and has been recognized by various parties and stakeholders, from medical device and pharmaceutical companies to startups, universities, individual physicians, KOLs and the healthcare investors community.

Visual Content is unparalleled in grasping your audience's attention

In today's increasingly visual world, presenting an idea in a vivid, clear, and easy-to-understand manner is incomparable. The trend to use lifelike visuals is even more on the rise as we are increasingly consuming modern video content on smaller screens, with the number of smartphones exceeding 80% of the global population.

Having in mind on one side the availability of various channels and devices through which we can communicate a message, while on the other, taking into account that we are visual creatures, who process visuals in the brain 60,000 times faster than text, 3D visualizations are the ultimate asset.

After introducing animation in medicine, healthcare professionals have overcome the obstacle of clearly communicating the full scope of any particular issue. Now, you can easily explain the matter at hand with an animated video that captivates your audience with its 360-degree view from every conceivable angle and what happens in the micro-world that is beyond the human eye.

Everything goes digital at an astonishing pace

Whether you are a healthcare marketing representative, medical device producer, biotechnology startup, or an established pharma company, you can utilize medical animation to convey complex concepts and messages or simply captivate your audience with stunning visuals.

3D animations can help you present any concept or discovery, from a new drug mode of action or an innovative medical device's superior characteristics and its exact way of operating, to enriching your awareness campaign with stunning visuals. The 3D content can be displayed on any screen or viewing device from a mobile phone to projectors in both a video form and as still imagery ready for web or print use.

If you'd like to learn more about the production approach, specifics and related costs for such an initiative, you can schedule a free consultation at any time via our contact form.